Prorector European University
Konsul Professor
DDr. Dr. h.c. mult. Peter Linnert
Peter Linnert studied economics and business administration at the University of Hamburg. He has been
awarded doctoral degree of economics
and business administration in 1964
(Dr. rer.pol.).
Afterwards he worked as tenured
track assistant professor at the
Institute of Banking Business at the
University of Hamburg.
In 1969/1970 Peter Linnert
started lecturing at Vienna University
of Economics and Business
Administration.
Peter Linnert published more than 25 books.
With his two volume work Die neuen Theorien des
Marketing first edition in 1969 he contributed essentially to dispersion of marketing philosophy in
the German speaking part of Europe. Among others
he published the Handbuch Organisation and the
Handbuch Verkaufsfrderung presenting sales
promotion for the first time as a modern instrument of
marketing politicy.
Passing several stations of lecturing at different
universities in Germany and abroad he was appointed
director of the Institute of Management of the
University of Merseburg.
At the same time he held a chair at the
Technische Universitt of Vilnius. During his term of
office in Vilnius he contributed essentially to the
structuring of the Faculty of Economics and Business
Administration in Vilnius. The
Faculty of Economics and Business
Administration therefore awarded
Peter Linnert Honorary Doctor in
1994 for his scientific work.
In 1996 started as CEO of
Service Management Seminare an
der Wirtschaftsuniversitt Wien
which he reorganized to Sales
Manager Akademie (SMA) in
1999.
SMA has been awarding
among others the master degree of
business administration to top level managers and
high potentials since 2000 and founded the
Studienzentrum Hohe Warte (SHW) in 2006. In cooperation
with European universities, SHW offers undergraduate, graduate and post graduate studies of economics and business
administration in German
language.
Peter Linnert has written critical statements to
many questions in the fields of economics and
business administration in more than 70 publications.
He is advisor of many well known service and
industrial companies in Europe.
Being a business and marketing consultant for
many years Peter Linnert has offered many living
case studies
which substantially contribute to building and manifestation of success the Sales Manager Akademie.